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Tech Provider on the WhatsApp Business Platform

WhatsApp Business Platform setup and automation

Your customers already reply on WhatsApp. We connect your business to the official WhatsApp Business Platform (Cloud API), then automate the messages your team sends by hand today: order updates, reminders, enquiries and follow-ups. Meta bills message charges to your own account. We charge only for our work.

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Overview

Most Indian businesses run sales and support from one phone with the WhatsApp Business App: one person, no history when staff change, and no link to your billing or CRM. The WhatsApp Business Platform is Meta's official API for businesses. Several staff can share one number, your software can send messages automatically, and every conversation is kept on record.

SoftSync Lab is a Tech Provider on the WhatsApp Business Platform. We set up your account through Meta's own sign-up flow, so the WhatsApp Business account and number stay in your name and your Meta Business portfolio. If you ever stop working with us, they stay with you.

Who It's For

Retailers, clinics, CA and professional firms, manufacturers and distributors, solar and service companies, and any business sending the same WhatsApp messages over and over.

Quick Inquiries

Already using the WhatsApp Business App? You can usually keep the same number and your recent chats. Ask us whether your number qualifies.

Schedule Call →

What We Set Up

Account setup: Meta business verification, your number (new, or your existing WhatsApp Business App number), display name, profile and your first message templates approved

Automatic notifications: order confirmations, dispatch and delivery updates, appointment reminders, invoice and payment-due alerts, one-time passwords

Chatbots with a human handover: menus, buttons and forms that answer common questions, book appointments or capture leads, and pass to a person whenever the customer asks

Campaigns to opted-in customers: offers, launches and festive greetings to people who agreed to hear from you, with delivery and read reports and an easy opt-out

Connected to your software: WhatsApp inside your CRM, HRMS, ERP, Tally, Zoho, Shopify or Google Sheets, so you can send from the record and log every reply

One number for the whole team: a shared inbox where chats are assigned to staff, with labels, notes and quick replies

Business Outcomes

Fewer "is my order ready?" calls: customers get the update before they ask

Fewer missed appointments and late payments, with reminders that go out on their own

No lost leads when an employee leaves: chats belong to the business, not one phone

Campaigns you can measure: sent, delivered, read and replied

How Setup Works

Free 30-minute call

We map the messages you send today and which of them can be automated.

Sign up in your name

You log in with your Meta account in Meta's sign-up window and add a payment method for message charges. About 15 minutes, with us on the call.

Templates and flows

We write your message templates, get them approved by Meta, and build the chatbot or integration.

Go live and hand over

Staff training, a usage report, and support after launch.

What You Pay

What	Paid to	How
Setup, chatbots, integrations, care plan	SoftSync Lab	Fixed quote, GST invoice
WhatsApp message charges	Meta, directly	Per delivered message, billed to your own card. Replies to customers are free up to 1,000 a month per number.
Hosting for software we build	Vercel and Supabase, directly	Your own accounts

We don't mark up Meta's message prices. You see every charge in your own Meta account.

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Rules We Follow for You

Messages only go to people who opted in, and every campaign has an opt-out.

Automated chats always offer a way to reach a person.

Before setup we check your business is allowed on WhatsApp. Some categories, such as lending, debt collection, alcohol and gambling, are not permitted.

Frequently Asked Questions

What's the difference between the WhatsApp Business App and the WhatsApp Business Platform (API)? +

The App is a free phone app for one or two people. The Platform is Meta's official API: several staff on one number, automatic messages from your software, chatbots and campaign reports. Businesses pay Meta per delivered message.

Can I keep my current WhatsApp number? +

Usually, yes. If it's on the WhatsApp Business App, Meta's Coexistence option lets you keep using the app on your phone while the same number works with the Platform, and your last six months of chats come across. Some app features, such as broadcast lists, stop working. We check your number before we start.

Who owns the WhatsApp account? +

You do. The account is created in your own Meta Business portfolio, and you pay Meta directly. If you stop working with us, your number, templates and chat history stay yours.

How much does WhatsApp charge per message? +

Meta charges per delivered template message, by category. Marketing costs the most; utility (order updates, reminders) and authentication (OTPs) cost much less. Since 1 October 2026, replies to customers are free up to 1,000 a month per number and charged after that. Rates change from time to time, so we show you Meta's current India rates before you start. Messages to people who reach you from a Click-to-WhatsApp ad are free for 7 days.

Is SoftSync Lab a Meta partner? +

We are a Tech Provider on the WhatsApp Business Platform, approved by Meta to onboard businesses and build on the Cloud API. We are an independent company, and our services are not endorsed by Meta.

Can you add an AI chatbot? +

Yes, one that answers from your own information (products, prices, FAQs, order status) and hands over to your staff when needed. We don't build general-purpose "ask me anything" AI bots on WhatsApp, which Meta's terms don't allow.

How many messages can we send? +

New accounts can start conversations with 250 people a day. That rises to 2,000 once Meta verifies your business, and rises further automatically as long as message quality stays high. We help you keep it high.